New Action Sports Helmet Provides Advanced Protection and Sustains Multiple Impacts

W Helmets™ with Zorbium™ Foam: the most significant technological advancement in helmet safety in more than 30 years.
Not all helmets are equally protective.

New W Helmets™ are the first to use Zorbium™ Foam, the most significant technological advancement in helmet safety in more than 30 years. Zorbium enables W Helmets to absorb more impact energy than the EPP or EPS foams used in other helmets.

Introduced by Team Wendy, LLC, headquartered in Cleveland, Ohio, the Zorbium Foam in W Helmets also is engineered to rebound upon impact, enabling W Helmets to protect after multiple impacts. This is an advantage over helmets with EPP and EPS that substantially lose their effectiveness after sustaining just one blow.

Dan Moore, chairman of Team Wendy, says, "It is time we stopped assuming that just because we wear a helmet we are safe, and instead ask if the helmet we choose is as protective as it should be."

Zorbium Foam: The Element of Protection™
For decades, the foams used in most other helmets typically have been expanded polystyrene (EPS) or expanded polypropylene (EPP). With these foams, protection is possible through material destruction: to absorb energy the helmet must receive a crushing blow hard enough to break or crack the foam. While most industry testing standards are based on this breaking point, this unfortunately means that if an individual is not going fast enough, a majority of the impact is transferred directly to his or her head and brain.

By contrast, Zorbium Foam utilizes its entire thickness to absorb impact energy through dissipation, not material destruction. Its ability to absorb energy without breaking or cracking enables the W Helmet to be the first true multiple-impact helmet of its kind.

Safety in Style and Comfort
Team Wendy President & CEO Hayden "Chip" Leon says, "Unfortunately, many people believe that aesthetics, fit and ventilation are all that make a helmet. These are important aspects, and we have taken them into consideration in designing W Helmets. A misconception, though, is that all helmets are equally safe, which is not necessarily true. W Helmets are engineered for safety first, and that means we are offering a new option for people to consider when selecting a helmet--a greater level of protection."

W Helmets are available in a variety of dramatic colors. Standard colors include Ruby Red Metallic, Gypsy Blue Metallic and Pearlescent White. Specialty colors include Carbon Fiber, Gun Metal Silver, Chromashift Copper/Green and Midnight Metallic.

Superior airflow control with an optional Slider™ opens and closes the ventilation to make W Helmets comfortable in any temperature or weather condition. An ear and neck CozyGard™ provides warmth in big powder and on cold days or rides, but can be removed when the sun comes out, the temperature rises and the individual starts cranking big turns or big air.


For a helmet to work, it must stay put. Dialit™ is W Helmets' exclusive, universal fitting system. After selecting the appropriate size, individuals simply turn the dial on the back of W Helmets to comfortably secure the helmets in place.

Helmet Safety Has its Benefits
True to the company's mission to advance helmet safety and head trauma research, Team Wendy is working in conjunction with world-class health organizations, including the Cleveland Clinic Foundation, to conduct medical research that will lead to new findings about traumatic brain injury and helmet effectiveness, and further advance helmet protection. Suggested retail prices are: $99.99 for standard colors, $119.99 for standard colors with Slider™ , and $149.99 for specialty colors with Slider.

The Team Wendy Story
Wendy Moore was an expert skier who loved life. She died at age 29 on March 15, 1997, as the result of a traumatic head injury sustained while skiing without a helmet. Her family founded Team Wendy with the vision and mission to protect those who have a passion for action sports like Wendy did, and to engineer an improved helmet design that raises the bar for helmet safety standards. After extensive research and development, drawing upon the expertise of scientists, engineers and doctors from multiple disciplines, the result is W Helmets with Zorbium Foam.

W Helmets meet or exceed the following standards: ASTM F-2040-00 for skiing and snowboarding, ASTM F-1447 for bicycling, CPSC bicycle helmet safety standard for ages 5 and above.\

For more information, to purchase a W Helmet on-line, or to find a dealer near you, visit www.whelmets.com, or call 800-816-2505.

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