OSAGE, Iowa (November 8, 2001)--What seems to be the biggest complaint of those on the slopes? Their feet feel cold and tired. Wearing the right boots is not enough. Comfort and performance are enhanced when socks fit right and feet stay dry and warm. Fox River, a leading manufacturer of sport-specific hosiery and handwear, has just what skiers and snowboarders need: innovative socks that fit and keep feet comfortable under a variety of conditions. The company continues its tradition of innovation in design with its newest styles for winter 2002-2003.

“Custom fit is the single biggest trend in basic layer apparel. And only recently has that translated to socks,” says Jeff Lessard, executive vice president, Fox River. “I’m proud to say Fox River led the way by creating our award-winning anatomical socks, VVS®. Now, we’ve done it again with our Fox River for Women™ line.”

Fox River for Women™ socks are made to fit women’s feet. Women’s feet tend to be narrower in the heels with more rounded toe areas. Fox River for Women™ socks have rounder toe boxes to eliminate extra material at the toes (no more bunching); and comfortable new microfibers along with Lycra® 3D (some styles also have super-soft merino wool or DuPont Tactel® Aquator™) to ensure the best high-performance wickability and a lightweight “memory fit.” The socks are knit with a special “flex-stretch” design at the heel to keep socks from slipping and to help prevent blisters.

Fox River’s latest for ski socks include Fox River for Women™ #5510 Wick Dry® Andorra. This style is made specifically to fit the shape of a woman’s foot offering high performance and exceptional comfort for alpine, Nordic and backcountry skiing. The Wick Dry® Andorra wicks moisture, provides thermal insulation, has a cushiony knit shin area to absorb shock, and a Lin-Toe® no feel seam for no irritation at the toes. Colors: black with silver, sapphire with silver, and celery with silver.

Also new for skiing, is Fox River’s #5545 Wick Dry® Triumph, a sock that features Fox River’s unique Wick Dry® Health System to keep feet dry, healthy and comfortable.With DuPont’s Thermolite ® and super-soft merino wool, skiers have the best of both synthetic and natural fibers to move away moisture and keep feet warm. The Wick Dry® Triumph is cushioned and has a Thermalined sole for shock absorption and insulation. Colors: celery with silver, sapphire with silver, and black with silver.

If you are looking for a great value pack for gift giving, we suggest Fox River’s new #5810-2 Snow Pack . This pack features socks with acrylic to wick moisture away and stay soft next to the foot. The Snow Pack has premium worsted wool to keep feet warm, and Lycra® 3D knit in the ankle panel to keep the socks comfortably in place. Colors: silver mix/silver, and black mix/black.

For snowboard, there’s the Fox River for Women™’ #5500 Wick Dry® Viper , designed specifically to fit the shape of a woman’s foot, and featuring Fox River’s own Wick Dry® Health System to keep feet dry and comfortable. Super soft merino wool provides natural comfort and moves moisture away. Lycra® 3D is knit throughout for a memory fit. The Wick Dry® Viper is cushioned and fit to help eliminate calf crunch and top-of-foot pain. Color: multi-mix of khaki/black/olive.

Also new for snowboarders is Fox River’s #5228 Wick Dry® Big Air , a super-comfortable and soft merino wool style. With the Wick Dry® Health System keeps feet dry and comfortable,this style has cushioning and a great fit to help stop calf crunch and top-of-foot pain. The Wick Dry® Big Air’s Thermalined sole provides shock absorption and insulation to prevent foot bang. Color: multi-mix of black/charcoal/silver.
Suggested retail prices range from about $10 to $16.

See all of Fox River’s new styles at SIA booth # 134, or visit www.Foxsox.com

If you have any comments or experience with Fox River Socks post it on the bulletin board >

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